The 5 Metrics Every eCommerce CEO Must Track Weekly

As an eCommerce CEO, you're busy. But if you're not reviewing these five metrics every single week, you're running on hope — not strategy.

1. LTV:CAC Ratio

Customer Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC) tells you one thing: Are you scaling profitably?

• Aim for 3:1 or higher.
• If it's below 2:1, you're likely burning cash with each new order.

2. Average Order Value (AOV) by Channel

Not all traffic is equal. Email might bring $80 orders while Meta ads bring $45 orders.

• Segment AOV by acquisition channel.
• Optimize your spend where margins are stronger.

3. Return Rate by SKU

A SKU with a 40% return rate is a silent killer.

• Always review SKU-level return performance.
• Consider removing or improving low-performing products.

4. Contribution Margin

Forget gross margin. Contribution margin factors in ad spend, variable costs, and returns.

• It’s the clearest view of product-level profit.
• Run weekly snapshots to see how marketing impacts actual profit.

5. 60-Day Cohort Retention

Cohort analysis reveals how often customers come back.

• Track % of new customers who repurchase within 60 days.
• A strong retention curve predicts stable revenue and LTV.

Final Thought

If you're only tracking revenue and ROAS, you're flying blind.

At MKProfit, we help 7-figure stores unlock clarity through better metrics, dashboards, and profit-first strategy.